This is a great blog showcasing how important it is to realize that your patients are more than just customers. They can also work for you and become your sales team by referring your services and practice to family members and friends that are in need of them. Many people also like to write online reviews and make comments on social media outlets, like Facebook and Twitter.
Read more here: http://plasticsurgerywebsitemarketingblog.com/2011/08/turn-your-patients-into-salespeople/