Last week I was made aware that a friend in the ophthalmology industry had suddenly passed after a tragic bicycle accident.
Dr. Jeffrey Gilbard was a pioneer in the research and treatment of dry eye disease and the founder/CEO of Advanced Vision Research, makers of Thera Tears.
We met Jeff at an ASCRS meeting when he was first introducing Thera Tears. His passion and brilliance for the science of medicine was alway very obvious. I also remember him putting a drop of Thera Tears on the tip of my index finger and instructing me to rub my finger and thumb together and feel the lubricating difference of his new product and other eye drops.
Later, through conversations I had with other other highly respected ophthalmologists, I came to better understand what an impact Jeff had made in the industry. He will definitely be missed by many.
“Nothing great in the world has ever been accomplished without passion.”
-Hebel, German Poet
You can learn a lot about LASIK by opening up your search for LASIK info to a national level. Here are some of our favorite recent blog posts from across the nation!
- LASIK as an Investment by 20/20 Institute in Denver, Portland and Indianapolis. Learn about how LASIK can be a relieving choice both for your eyes and your wallet!
- LASIK vs. Contact Lenses by Hummel Eye Associates in Oklahoma City. LASIK has many benefits over contact lenses, besides not having to jab your finger in your eye every morning…
- What is Astigmatism? by Laser Eye Center of Silicon Valley in San Jose. What exactly is astigmatism, and what can you do about it if you have one?
- The Importance of Annual Eye Exams by Northeastern Eye Institute in Scranton, Hamlin and Peckville, Pennsylvania. Yes, you really do have to make those annual check-ups. Here’s why.
- How Long do LASIK Results Last? by Carter Eye Center in Dallas. A discussion of the longevity of the results of LASIK from one of Texas’s leading ophthalmology centers!
With Facebook and Twitter catching so much attention, many medical professionals are over-looking LinkedIn. LinkedIn is a top social networking site that should not be ignored. It is a valuable tool for all professionals, even ophthalmologists. Take the time update your profile and connect with other users.
LinkedIn is great for simply strengthening your online presence, both individually and for your practice. You can use it for link building, reputation management and to generate patients.
Here are a few tips:
• Contribute to discussion groups, you can establish yourself as an expert in your industry. You can also learn from other ophthalmologists.
• Show off your credentials publicly, so your past and future patients can see how impressive you are!
• Post links to your blog or website on your public profile to help drive traffic your way.
• Invite your connections to write recommendations for you, (and try to return the favor). LinkedIn can be a great place for testimonials.
Your profile on LinkedIn shows that you are up-to-date and happy to expose your credentials. Patients will appreciate your transparency.
Need an example? Check out the Page 1 Solutions company profile.
It is already time to start planning for ASCRS / ASOA!! If you have presented courses at ASCRS/ASOA in the past, you should have received your submission notice.
Of course ASCRS/ASOA embraces the effective use of Internet Marketing and I have presented courses at the ASOA meeting numerous times. I plan to present a course on the latest trends, technology, statistics, results, etc. in LASIK website design and search engine marketing, but if you have any suggestions on topics you would like addressed at this upcoming meeting, post a comment (link below) and let us know.
There is so much information on the web regarding the latest in ophthalmology technologies and practices, it can be a daunting task just to sort through it all. Nevertheless, here are some of our favorite blog posts in recent ophthalmology news.
- How the AcrySof ReSTOR Lens Works – by Dr. Almallah in New Jersey. Nicely detailed information on technology used in treating cataracts and presbyopia.
- How Do You Know if CK is the Right Procedure? – by Dr. Carter at the Carter Eye Center in Dallas, Texas. Learn about Conductive Keratoplasty to help determine if this procedure is right for you.
- Corneal Transplants – by The Gailey Eye Center in Bloomington, Illinois. The functions of the cornea and how corneal transplants can improve your vision.
- More LASIK Myths – by Hummel Eye Associates in Oklahoma City, Oklahoma. Read about various myths surrounding LASIK surgery and how they are disproven.
- Glaucoma: A Silent Sight Killer – by Bellevue Lasik & Cornea in Seattle, Washington. Information on glaucoma and what it can do to your vision, as well as how to correct it.
