Like going to the doctor to get your regular physical check up, ophthalmology practices, particularly heavy refractive surgery practices, should mystery/secret shop.
Not only can you identify weak areas that may need improvement, you also build strength in your team and systems. Whether the exchange is really good, or really bad, there is a tangible benefit in regularly taking the pulse of your business.
A check up also probably even more important during times of stress. In the case of your business/practice, that means tough economic times. You may find that the solution to the budget issue isn’t always about cutting expenses, but improving your revenue by improving your conversion percentage.
Occassionally, we will secret shop, or mystery shop our clients to give them input on their intake and sales follow up, but also to get feedback on our business too.
Interstingly enough, we even had one Oklahoma City LASIK client indicate that she was pretty sure we just mystery shopped her. She wasn’t put off, but those things may happen on occassion. But, don’t let them keep you from continually seeking insight.
Today, video has become almost a must when building or updating your website. Consumers are almost beginning to consume as much video online as they do text.
And technology has caught up with video, as well. High-speed Internet connections have penetrated the majority of American markets (even most smaller, rural markets). Also, the manner in which videos are produced and created, particularly using flash, has reduced file sizes and load up times.
What kind of video should you produce?
Most ophthalmology practices are familiar with interview style video that includes the doctor, patients and staff. But some practices don’t want to incur the cost, time or the stress of getting themselves and their patients in front of the camera. One alternative that many website marketers are not able to adequately provide is 3D video (or sometimes referred to as borderless video) using a professional spokesperson or website tour guide.
Why Use A Website Tour Guide
Getting visitors to target destination pages is a fundamental objective for your website. Getting them to take the action you want them to (printing pages, requesting information, scheduling a consultation, calling your office, email questions, etc.) is the ultimate goal. Video, used correctly, can be a compelling element that guides visitor and gets them to do what you want them to. In the end, it’s all about converting visitors into working leads and prospects.
Why Don’t More Website Marketing Firms Use Tour Guides?
The biggest reason is finding effective talent that projects the right image for your practice. This can be extremely time consuming and come with a big price tag.
Your Video Solution
Page 1 Solutions 3D Video Production. Page 1 has access to over 150 different professional spokesmodels and can produce high-quality video production quickly and affordably. View video samples of credible spokesmodels.
Blogging is a great way to enhance your LASIK website. It can impact your search engine positioning, boost your credibility and help establish the surgeons in your practice as industry experts. Initially, it may seem daunting, but it is a very simple practice and a great resource for your existing and future patients. There are definitely a few things to remember, though:
• Always keep your audience in mind. They probably don’t understand most LASIK jargon, and will feel relieved if they can read the blog posting without a dictionary. They are searching for basic information, (i.e. what to expect after their LASIK procedure, potential risks/side effects, etc.).
• Don’t make your entries too long. A blog posting should short (think no longer than 300 words). Anything longer than that can easily be broken into a series of entries. Late adopters are patient and careful about their research, so don’t feel rushed to fit all the information in at once.
• Include graphics and photos if they’ll help convey your message, but keep in mind that some LASIK images may be too graphic for a potential patient. What is routine for you, may be disturbing or scary for your patient.
• Don’t make it harder than it is! Blogging may take some getting used to, but it won’t take long to adjust to the style and format. (Look at it this way—if you can give sight to the blind, you can blog.)
And last but not least…
• USE YOUR SPELL CHECK. The best way to lose your reader is to have basic spelling errors.
Other than that—have fun and happy blogging!
Feel free to view a sample: http://www.oceancountyeye.com/blog.php
